Contrary to earlier growth-focused reports, the latest IPL brand valuation studies for 2025 indicate a continued decline in the league’s overall value. According to D&P Advisory, the Indian Premier League’s total valuation fell for the second consecutive year, dropping to ₹76,100 crore ($8.8 billion) in 2025, compared to ₹82,700 crore ($9.9 billion) in 2024 and ₹92,500 crore ($11.2 billion) in 2023.
The report highlights a nearly 20% year-on-year decline, reflecting a broader market correction influenced by reduced sponsorship spending, regulatory changes in advertising, and operational disruptions during the season. Despite the downturn, the IPL remains one of the most valuable sports leagues globally, with all 10 franchises retaining strong individual brand identities, even as several teams recorded double-digit valuation drops in 2026.
All 10 IPL Franchises Brand Value 2026 – Quick Overview
| Rank | Team | Brand Value (USD million) |
|---|---|---|
| 1 | Mumbai Indians (MI) | 108 |
| 2 | Royal Challengers Bengaluru (RCB) | 105 |
| 3 | Chennai Super Kings (CSK) | 93 |
| 4 | Kolkata Knight Riders (KKR) | 74 |
| 5 | Gujarat Titans (GT) | 70 |
| 6 | Punjab Kings (PBKS) | 66 |
| 7 | Lucknow Super Giants (LSG) | 59 |
| 8 | Delhi Capitals (DC) | 59 |
| 9 | Sunrisers Hyderabad (SRH) | 56 |
| 10 | Rajasthan Royals (RR) | 53 |
The rising brand value of IPL franchises is closely linked to their massive fan base, global reach, and year-on-year growth in digital engagement. Along with merchandise, sponsorships, and media rights, ipl betting apps & sites also see increased activity as fans follow team performance and match outcomes more closely. This expanding ecosystem shows how IPL franchises have evolved into powerful commercial brands well beyond the cricket field.
Here’s a detail about the brand value of all 10 franchises:
10. Rajasthan Royals (USD 53 million)
The Rajasthan Royals had a disappointing season, finishing second-last with just four wins from 14 matches. Riyan Parag led the team in eight games due to Sanju Samson’s injury, continuing a phase of on-field inconsistency despite two playoff appearances in the last five seasons.
In the latest 2025 report, Rajasthan Royals’ brand value fell 35% to $53 million, placing them last among IPL franchises. The decline has been linked to poor performances and leadership issues, even as the franchise remains owned by Manoj Badale’s Royals Sports Group, which also runs teams in SA20 and the CPL.
9. Sunrisers Hyderabad (USD 56 million)
Sunrisers Hyderabad entered the 2025 season as one of the favourites after finishing runner-up in 2024, but failed to maintain consistency and ended the league stage in the bottom half of the table. Despite having a strong batting lineup and high expectations, the team struggled to deliver sustained performances throughout the season.
As per the latest 2025 valuation, Sunrisers Hyderabad’s brand value dropped sharply by 34% to $56 million, placing the franchise fifth in the overall rankings. The decline has been attributed to the team’s poor on-field performance in 2025, which offset the momentum gained from their 2024 campaign.
8. Delhi Capitals (USD 59 million)
Delhi Capitals were led by Axar Patel after releasing Rishabh Pant before the IPL 2025 auction. The franchise invested INR 14 crore to acquire KL Rahul, along with players like Mitchell Starc and Kuldeep Yadav, strengthening their lineup.
After a strong start, winning five of their first seven matches, the team faltered in the second half, securing only two wins in seven games, and finished fifth in the points table with seven wins from 14 matches. In the 2025 valuation, Delhi Capitals’ brand value dropped 26% to $59 million, moving them from seventh to eighth place among IPL franchises.
With IPL franchises growing into billion-dollar brands, fans increasingly rely on trusted platforms that provide accurate and up-to-date league information. The official IPL cricket ID website helps users stay informed with the latest IPL data, team details, match updates, and season insights in one place. Keeping such information current plays a key role in maintaining fan engagement across the tournament.
7. Lucknow Super Giants (USD 59 million)
Lucknow Super Giants (LSG), which finished last in 2024, improved their standing to seventh in 2025 with a brand value of $59 million, reflecting a slight 2% decline. The franchise entered the season with high expectations after investing heavily in Rishabh Pant during the auction.
Despite strong individual performances, LSG finished the season with six wins from 14 matches and missed the playoffs, continuing their struggle to replicate the success of their debut seasons in 2022, when they consistently finished in the top three.
6. Punjab Kings (USD 66 million)
Punjab Kings finished as runner-up in IPL 2025, losing the final to Royal Challengers Bengaluru by six runs. Under Shreyas Iyer’s leadership, the franchise won nine of 14 matches and topped the league stage, marking their second appearance in an IPL final.
Despite the strong season, Punjab Kings’ brand value declined slightly by 3% to $66 million, moving them from ninth to a higher ranking in the franchise valuation list. The team invested heavily in Iyer, paying INR 26.5 crore during the auction, but overall franchise valuation was affected by broader market corrections.
5. Gujarat Titans (USD 70 million)
Gujarat Titans (GT) finished third in the points table under Shubman Gill’s leadership, with nine wins this season. The team became the first IPL side to win both the Orange Cap and Purple Cap twice, with Sai Sudharsan (759 runs) claiming the Orange Cap and Prasidh Krishna (25 wickets) winning the Purple Cap.
In the latest 2025 valuation, the Gujarat Titans’ brand value rose slightly to $70 million, making them the only franchise with positive year-on-year growth. This growth, combined with strategic auction moves and a core built around Gill, helped GT climb from eighth to fifth among IPL franchises.
4. Kolkata Knight Riders (USD 74 million)
Kolkata Knight Riders (KKR), champions of IPL 2024, struggled to replicate their success in 2025, finishing in the bottom three. The release of skipper Shreyas Iyer and changes in team composition affected on-field performance.
As a result, KKR’s brand value dipped to $74 million, placing them fourth among IPL franchises. The team remains owned by Bollywood superstar Shah Rukh Khan and the Mehta Group, who also have stakes in the Caribbean Premier League, ILT20, and Major League Cricket.
3. Chennai Super Kings (USD 93 million)
Chennai Super Kings (CSK) endured their worst-ever IPL finish in 2025, ending at the bottom of the points table with just four wins from 14 matches. Ruturaj Gaikwad started the season as captain but was sidelined due to injury, leading to MS Dhoni’s mid-season return as skipper.
The poor on-field performance had a significant impact on the franchise’s value, with CSK’s brand valuation dropping 24% to $93 million, moving them from top-ranked last year to third among IPL franchises. Despite the decline, the team remains one of the most iconic brands in the league.
2. Royal Challengers Bengaluru (USD 105 million)
Royal Challengers Bengaluru (RCB) ended an 18-year wait by winning their maiden IPL title in 2025, defeating Punjab Kings by six runs under Rajat Patidar’s leadership. The team made it to the playoffs five times in the last six seasons, showcasing consistent performance.
Despite the historic victory, RCB’s brand value dropped 10% to $105 million, placing them second among IPL franchises. The decline reflects broader market corrections, even as the title win boosted the franchise’s profile.
1. Mumbai Indians (USD $108 million)
Mumbai Indians (MI) reclaimed their position as the most valuable IPL franchise with a brand value of $108 million, despite a 9% decline from 2024. The team finished fourth in the points table, winning eight of 14 matches, and qualified for the playoffs for the second time in the last five seasons.
A late-season resurgence helped MI secure the fourth spot, maintaining their status as one of the league’s most valuable and iconic franchises, even after their last IPL title in 2020.
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Final Take: The latest IPL franchises’ Brand Value Rankings for 2026 Season
The 2025 IPL season saw major shifts in both on-field performance and franchise valuations. Royal Challengers Bengaluru ended an 18-year wait to claim their first title, while Chennai Super Kings and Rajasthan Royals experienced sharp declines due to inconsistent play and leadership issues. Most franchises faced double-digit valuation drops, reflecting market corrections, regulatory changes, and sponsorship fluctuations.
Mumbai Indians and RCB remained the highest-valued teams, while Lucknow Super Giants and Gujarat Titans showed resilience with modest gains. The season reinforced that on-field success continues to drive franchise value, fan engagement, and brand strength.
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