Houlihan Lokey, the global investment bank, released a comprehensive list containing the 2025 IPL Brand Valuation Study. The list gave detailed information about the business and the stand-alone brand value of the Indian Premier League.
The report mentioned that the value of IPL as a business has increased by 12.9% to USD 18.5 billion (INR 1.56 trillion). The stand-alone brand value of the league has increased by 13.8% to USD 3.9 million (INR 32,721 crore). The report also mentioned the brand value of all 10 franchises.
Here’s a detail about the brand value of all 10 franchises:
10. Lucknow Super Giants (USD 122 million)
The brand value of the Rishabh Pant-led team has reached USD 122 million. The team finished in seventh place this season with six wins in 14 games. The franchise pressed the reset button before the IPL auction and spent INR 27 crore for Pant. The arrival of the wicketkeeper-batter has helped the franchise attain a year-on-year (YOY) growth of 34%.
The Super Giants have recorded the second-best YOY growth among the 10 franchises. The Sanjeev Goenka-owned franchise made its debut in 2022, alongside Gujarat Titans and finished in third place in the first two seasons. The team has failed to qualify for the playoffs in the last two seasons.
9. Punjab Kings (USD 141 million)
Punjab Kings qualified for the final this season and lost the final against the Royal Challengers Bengaluru. It was the second time the franchise made it to the final of the tournament. The Shreyas Iyer-led side won nine out of 14 games this season.
They went on to lose the final by six runs. Iyer was the second-most expensive player during the IPL 2025 Auction. The team shelled out INR 26.5 crore for the one-time IPL-winning captain. The franchise registered a 39.6% jump in the brand value, and it now stands at USD 141 million. The franchise has the highest year-on-year growth.
8. Gujarat Titans (USD 142 million)
The Shubman Gill-led side finished in third place in the points tally with nine wins to their name. There have been only four occasions when players from the same side won the Orange Cap and Purple Cap in the same season of the league. This season, the Titans became the first team to do this twice in the IPL.
Sai Sudharsan (759 runs) won the Orange Cap this season, while Prasidh Krishna (25 wickets) won the Purple Cap. The team secured eighth place among the teams and has a value of USD 142 million, and recorded a YOY growth of 0.7%.
7. Rajasthan Royals (USD 146 million)
The Rajasthan Royals finished in second-last position in the points table this season and won four out of 14 games. The team has qualified for the playoffs twice in the last five seasons. Riyan Parag led the side in eight games this season as the regular skipper, Sanju Samson, was injured.
The winner of the inaugural season of the IPL has a brand value of USD 146 million. The team is owned by Manoj Badale and The Royals Sports Group, and the owners have teams in SA20 and the Caribbean Premier League as well.
6. Delhi Capitals (USD 152 million)
The Capitals released Pant before the IPL 2025 Auction and appointed Axar Patel as the skipper. KL Rahul was the most expensive player bought by the franchise in the IPL 2025 auction and spent INR 14 crore. The team had a terrific outing in the first half of the season and won five out of the first seven matches.
Their campaign derailed in the second half and managed just two wins in seven games. This mixed campaign meant the team failed to make it to the playoffs and finished in fifth place with seven wins in 14 games. The team is in sixth place on this list with USD 152 million.
5. Sunrisers Hyderabad (USD 154 million)
Sunrisers Hyderabad finished as the runner-up during the 2024 season and entered the 2025 season as one of the favourites. The team already had an explosive batting unit, and the franchise added Ishan Kishan in the auction.
However, the franchise had a mixed outing this season and couldn’t deliver a consistent performance. They were in sixth place in the points table at the end of the league stage with six wins in 14 matches. The franchise has recorded a 1.3% YOY growth in its brand value, and it stands at USD 154 million.
4. Kolkata Knight Riders (USD 227 million)
Kolkata Knight Riders are in fourth place on this list with a brand value of USD 227 million. The franchise won the 2024 edition of the IPL and then decided to release skipper Shreyas Iyer before the IPL 2025 auction.
The team is owned by Bollywood superstar Shah Rukh Khan and the Mehta Group. The owners also have teams in the Caribbean Premier League, ILT20, and Major League Cricket.
3. Chennai Super Kings (USD 235 million)
Chennai Super Kings recorded a 1.7% YOY growth from last year and clocked USD 235 million. However, the team dropped from first place to third among the 10 teams. The team has finished as the winners twice in the last five seasons, but failed to qualify for the playoffs in the remaining three seasons.
This year, they won four out of 14 games and finished in last place for the first time since the first season. The team appointed Ruturaj Gaikwad as the captain, but he sustained an injury mid-season this year, and MS Dhoni was re-appointed the captain.
2. Mumbai Indians (USD 242 million)
Mumbai Indians emerged as the most valuable franchise with a value of USD 242 million. They jumped to second place from fourth last year and had a brand value of USD 204 million. The franchise recorded an 18.6 YOY growth this year.
MI finished in fourth place this season with eight wins in 14 games and qualified for the playoffs for the second time in the last five years. The five-time champions last won the IPL in 2020 and are still one of the most valuable franchises.
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1. Royal Challengers Bengaluru (USD 269 million)
The wait of 18 years finally ended for Royal Challengers Bengaluru this season. The Rajat Patidar-led side defeated Punjab Kings by six runs after posting a total of 190 runs on the board. It was the fourth final for the franchise.
The team has qualified for the playoffs on five occasions in the last six years. The franchise recorded a brand value of USD 269 million this year, from USD 227 million last year. They recorded a YOY growth of 18.5%.
