Apollo Tyres has won the rights to sponsor the Indian cricket team’s jersey. The company beat Dream11 to get this important contract.
The Board of Control for Cricket in India (BCCI) made the official announcement on September 16, 2025.
A senior BCCI official confirmed that Apollo Tyres signed the deal after winning the bidding process. The contract will last for three years, running until 2027.
Apollo Tyres will pay ₹4.5 crore per match to the BCCI, which is higher than what Dream11 was paying before (₹4 crore per match).
The total deal is worth ₹579 crore, which is much more than Dream11’s earlier agreement of ₹358 crore. The Apollo Tyres logo will appear on both men’s and women’s cricket team jerseys.
Quick Look at the Apollo Tyres and BCCI Partnership
The table below shows the main details of this new sponsorship deal:
| Sponsor | Apollo Tyres |
| Category | Indian Cricket Jersey Sponsor |
| Replaces | Dream11 |
| Duration | 3 years (until 2027) |
| Visibility | Team jersey, merchandise, promotional events |
What It Means For Indian Cricket
This new deal brings fresh branding to Team India’s jersey after Dream11 left due to new gaming laws. The high amount Apollo is paying shows how valuable cricket sponsorship is in India.
For the BCCI, this means more money that can be used to develop cricket facilities and support players. Fans will see the Apollo logo on jerseys, team merchandise, and during all international matches.
How Apollo Tyres Grabbed The Sponsorship?
Apollo Tyres won the sponsorship by making the highest bid in a competitive process.
The bidding took place on September 16, 2025, where three major companies competed for the contract.
| Company | Rate per Bilateral Game | Rate per ICC Game | Total Bid | Result |
|---|---|---|---|---|
| Apollo Tyres | ₹4.5cr | ₹1.72cr | ₹579.06cr | Winner |
| Canva | ₹4.28cr | ₹1.83cr | ₹554.48cr | Lost |
| JK Cements | ₹3.7cr | ₹1.5cr | ₹477.7cr | Lost |
The deal covers 121 bilateral matches and 20 ICC matches over three years.
Apollo’s winning bid was ₹35 crore more than Canva’s offer and ₹102 crore higher than JK Cements. This shows how much Apollo wanted this sponsorship deal.
About Apollo Tyres and Its Sports Journey
Apollo Tyres is a well-known Indian company that makes tires for cars and trucks. The company has its main office in Gurugram and operates in many countries.
Apollo has been involved in sports before, including partnerships with football teams in Europe.
The company chose cricket sponsorship because cricket is extremely popular in India.
Millions of people watch cricket matches, giving Apollo a chance to show its brand to a huge audience both in India and other countries.
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